Starbucks Korea Closes All Stores for Training After 'Tank Day' Backlash

Starbucks Korea Closes All Stores for Training After 'Tank Day' Backlash

Starbucks Korea will shutter its entire network on June 22 for mandatory employee training following a marketing misstep. A "Tank Day" campaign coincided with the May 18, 1980 Gwangju Uprising anniversary—a military crackdown that killed hundreds of pro-democracy protesters. The incident remains contested terrain in South Korean politics. The backlash triggered significant sales losses and apologies from both Starbucks Korea's leadership and Shinsegae's chairman.

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