Travel eSIM Plans Shift to Unlimited Data Offerings

Saily's May 2025 unlimited data plans signal the travel eSIM market moving from per-gigabyte pricing toward flat-rate simplicity. Competitors like Holafly and Nomad already offer unlimited tiers, but NordVPN's distribution amplifies the trend. The catch: throttling thresholds remain unregulated and opaque—echoing tensions from early US unlimited mobile plans a decade ago.