Philips Hue Shifts to Subscription for Motion Detection on Existing Lights

Signify is charging €0.99/month for MotionAware, a motion-detection service that runs on existing Philips Hue hardware without requiring new bulbs. The strategy mirrors how enterprise software vendors monetize installed hardware through cloud-based features. For home users, the stakes are low. Facilities managers should weigh vendor lock-in and service continuity before committing.