Brothel Owner Funds Attack on Victorian Premier with 'Ditch the Witch' Campaign

A $105,000 billboard campaign against Victorian Premier Jacinta Allan used sexist language that drew bipartisan criticism. Brothel owner Franco Puleo and other local business owners funded the effort. Prime Minister Anthony Albanese condemned it, noting the slogan echoes attacks on Julia Gillard from 15 years ago—a reminder of how gendered language persists in Australian politics.