GTA 6 US$100 Ultimate Edition outpacing US$80 Standard in pre-orders, says Take-Two CEO

Take-Two CEO Strauss Zelnick told CNBC that Grand Theft Auto 6 pre-orders are "skewing more to the Premium Edition" — the US$100 Ultimate — over the US$80 Standard. Zelnick attributed it to early buyers being the franchise's most devoted fans. GTA 6 launches 19 November 2026. Zelnick said no official price reductions are planned.