Lacoste Returns to The Plaza Hotel for Second U.S. Open Takeover

Lacoste, the French sportswear brand, will take over The Plaza Hotel in New York from 12 August through 5 September, timed to the U.S. Open. It is the second consecutive year of the partnership. The activation includes a retail pop-up, a lobby installation, a café in the Palm Court and the Fifth Avenue steps wrapped in Lacoste green.