Netflix nearly doubles ad commitments in 2026 upfront, reaffirms $3 billion revenue target

Netflix closed its 2026 upfront — the annual advance ad-sales process — nearly doubling commitments from 2025, ad chief Amy Reinhard said in a blog post reported by Deadline on 10 August 2026. Executives reaffirmed ad revenue will reach $3 billion in 2026, about twice the 2025 level. It was Netflix's fourth upfront since entering advertising.