Alo opens first China e-commerce store exclusively on Alibaba's Tmall

Alo, the Los Angeles activewear brand, launched its first China e-commerce operation exclusively on Tmall, Alibaba's business-to-consumer marketplace. The store went live with more than 300 products on preorder and had drawn almost 20,000 followers by publication time. Access to Tmall's 88VIP tier gives Alo a reach of more than 62 million high-spending customers.