P&G to Air Largest Always Discreet Ad Campaign During 2026 NFL Season

Procter & Gamble will run its largest-ever campaign for Always Discreet, its bladder-leak pad line for women, largely during NFL games in the 2026 season, Variety reported. Melissa Suk, P&G's VP of adult incontinence for North America, said professional football is the number one most-watched sport among the brand's target consumers. The campaign features three mothers of current Bears, Giants and Eagles players. P&G used NFL games to reach parents with Pampers ads the prior year.