Jeremy Irons, Keke Palmer, Alan Cumming among talent attached to inaugural TIFF: The Market projects

TIFF: The Market, a new seven-day event running September 10–16 alongside the Toronto festival, will present 40 film projects, six series and five innovation projects to financiers and distributors. Attached talent includes Jeremy Irons (Deepa Mehta's "Sher"), Keke Palmer, Alan Cumming, Common, Regina Hall, Marlee Matlin and Marlon James. More than 50 producers are expected. Ontario Creates presents; Charles Tremblay heads the market.