BTS V signs global partnership with Champion for "True Champion" fall campaign

Champion, the American sportswear brand founded in 1919 and now owned by Authentic Brands Group, has signed a global partnership with V of BTS for its "True Champion" fall campaign. V joins Romeo Beckham, NBA player Kyle Kuzma, footballer Megan Keller and others. The campaign launches globally on a Monday. Financial terms were not disclosed. (WWD, 10 August 2026)