Wimbledon Raises £292 Million by Selling Future Seat Access

Wimbledon is raising £292 million—its largest fundraise ever—by selling long-term seat access to 2,520 buyers at £116,000 each. Unlike loans or stock ownership, these seats give buyers only the right to watch matches there, not a slice of the club. Wimbledon gets cash upfront with no interest owed. The money funds a major grounds expansion to keep pace with rivals upgrading their own venues.