Ralph Lauren Is Shifting Its High-End Men's Fashion From New York to Milan

Ralph Lauren showed its Spring 2027 luxury menswear collections in Milan on June 19, moving away from New York. The shift reveals where the brand's wealthiest customers now are: Europe. Milan's fashion calendar in June matters because that's when luxury buyers decide what to stock. For Ralph Lauren, the choice says European customers now outweigh American ones for its finest lines.