Most Consumers Don't Want to Hear About 'AI'—But Companies Keep Pushing It

A June 2026 survey shows 60% of US consumers steer clear of brands that advertise 'AI,' with 86% skeptical of AI systems in general. Meanwhile, businesses are investing more in AI than ever. The problem: AI has made visible mistakes—wrong citations, invented reviews, support chat loops that never resolve—eroding trust faster than it can recover. Ads that focus on real results work better than ads that explain how the technology works.