Bezos and Bajaj's New Push: Teaching AI to Design Physical Products

Jeff Bezos and Vik Bajaj launched Prometheus in June 2026 to help AI design hardware and manufacturing processes—an area where AI has lagged far behind software. Physical engineering relies on hard-to-access company data and slow feedback loops. The focus includes chip design, where each cycle takes months and mistakes cost tens of millions. No clear market leader has emerged yet.