Amazon Launches Its Own Sleep App for Alexa Devices, Squeezing Out Smaller Competitors

Amazon released Sleep Studio in June 2026, adding sleep sounds and bedtime routines directly to Echo speakers for children. This follows a familiar pattern: Amazon builds its own version of what independent developers created first, then makes it easier to find and use within its devices. Smaller sleep app makers now struggle with visibility and face pressure to stand out or exit the market.