Adidas Pays Indigenous Women to Embroider Mexico's World Cup Jerseys

Adidas hired over 150 Indigenous women from Naupan, Mexico to hand-embroider Mexico's 2026 World Cup jerseys, paying them direct wages rather than treating the work as charity. The partnership cuts out middlemen who normally profit from artisan labor. Whether this model lasts beyond the tournament remains unclear—key details about pay and production numbers are still secret.