Meta Spins Supernatural Back Out Less Than Three Years After Within Acquisition

Meta Spins Supernatural Back Out Less Than Three Years After Within Acquisition

Meta acquired VR fitness app Supernatural's developer Within in 2023 after a protracted FTC antitrust challenge. Less than three years later, the app is being spun back out as an independent company, with its full 3,000-plus workout library intact. The current Meta-hosted version winds down December 3, 2026. The episode is a concrete data point on the durability of platform-holder content commitments.

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