Disney Plus Begins Limited Beta of AI-Powered Natural-Language Recommendation Tool

Disney is testing an AI-powered recommendation tool for Disney Plus that accepts natural-language search, voice queries, or suggested prompts to generate a customized row of show and movie recommendations. Disney describes it as a "limited beta experiment" with a "small group of select subscribers." The stated goal: recommend content that "fits the moment." Rivals Netflix, HBO Max, and Peacock are pursuing similar conversational search features.