Ford Makes BlueCruise and Digital Keys Standard on Every Fathom EV

Ford's Fathom, a midsize electric pickup starting at $28,350, will include BlueCruise hands-free highway driving, digital keys, and embedded Apple Maps as standard equipment on every unit. Ford has historically tiered BlueCruise as a paid upgrade or higher-trim feature. Pre-orders open in early 2027; deliveries follow later that year. Full range, battery, and towing specs remain undisclosed.