Shopify: AI-referred buyers convert 50% higher, spend 14% more, and buy outside top categories

Shopify's Q2 2026 data shows AI-referred visitors convert at nearly 50% higher rates than organic search visitors and carry 14% higher average order values. Seventy-five percent of AI-attributed purchases fell outside Shopify's top 100 categories, indicating AI agents surface long-tail and niche products more effectively than keyword-driven search.