Samsung and Amazon launch HDR10+ Advanced as Dolby Vision 2 looms, splitting HDR again

Samsung and Amazon launched HDR10+ Advanced on Prime Video globally in August 2026, with Samsung's 2026 TVs as the first supported panels. The standard rivals Dolby Vision 2 — backed by Hisense, Philips, TCL, Peacock, and Canal+ — without Samsung paying Dolby licensing fees. Samsung disclosed no supported titles at launch, leaving the content catalog unclear. Two parallel dynamic-metadata HDR standards now compete simultaneously, recalling the original HDR10-versus-Dolby Vision split.