Jersey Mike's Built an $8 Billion Chain Spending "Almost Zero Dollars" on Digital Marketing

Jersey Mike's CEO told MarketWatch the sandwich chain spent "almost zero dollars" on digital marketing as a private company. That stance is now shifting after its July 2026 IPO, which targeted a near-$8 billion valuation. For investors, the question is whether a brand that grew without paid digital channels can build one fast enough to justify that price.