Apple Launches Multi-Device Leasing Program as Cook Warns Pricing Is "Unsustainable"

Apple launched Apple Upgrade on July 28, 2026, a US leasing program covering iPhone, Mac, iPad, and Apple Watch — financed through Klarna. The rollout follows Apple price hikes on MacBooks and iPads from memory and storage shortages. CEO Tim Cook called the pricing situation "unsustainable" and warned the iPhone 18 could be pricier than expected. Lease terms run 24 months for phones and watches, 36 for Macs and iPads.