Xreal's $299 AR Glasses Break the Micro-OLED Price Floor

Xreal's XBX a01+ AR glasses retail at $299 (list $359) with a 1080p, 1600-nit HDR10 Micro-OLED panel — the cheapest such display in the category to date. The 62-gram, USB-C bus-powered device works plug-and-play with Steam Deck, iPhone, and iPad. Micro-OLED panels have been the cost bottleneck for AR glasses for years; a sub-$300 retail price suggests yields may have improved, or Xreal is absorbing margin to build share.