Meta Pulls Instagram AI Feature That Generated Images From Tagged Public Accounts Without Consent

Meta withdrew a Muse Image feature from Instagram by July 10, 2026, days after rolling it out. The capability let users @-mention public accounts to generate AI images referenced against those accounts' photos, with no notification to the account holder. Talent agencies including CAA pressured the removal, citing unconsented use of public figures' likenesses. The feature shipped with an opt-out buried in profile settings rather than opt-in consent, placing burden on users to discover and disable it.