Roomba Electro Plus Breaks 25 Years of Robot-Centric Brand Identity

iRobot launched the Roomba Electro Plus on July 7, 2026—a cordless, manual wet-dry mop priced at $400. The product uses electrolysis to convert tap water into disinfectant without added chemicals. The move signals a strategic pivot away from autonomous cleaning as iRobot, freshly emerged from December 2025 bankruptcy, diversifies its portfolio to compete beyond its traditional robot vacuum stronghold.