Xbox Reveals 64-Cent Loss Per Dollar, Pivots to Billion-User Target

Xbox CEO Asha Sharma disclosed the division loses 64 cents for every dollar invested annually, justifying 3,200 planned layoffs. Sharma set a new ambition: over a billion daily active users. The shift signals Xbox is moving away from console exclusivity toward live-service and cross-platform reach—echoing mobile and social platform metrics rather than traditional gaming measures. Helen Chiang, Minecraft's former lead, was promoted to COO.