Google Shuts Down Tenor API Without Timeline, Forcing Developer Migration

Google has discontinued the Tenor API, requiring all developers to decommission integrations immediately. No sunset date has been published. Tenor's ubiquity across messaging apps, keyboards, and productivity tools means the blast radius is substantial. Giphy remains the closest replacement, though it was acquired by Shutterstock in 2023. The absence of a deprecation window is notable — Google typically sets explicit timelines following earlier criticism of abrupt shutdowns.