NBCUniversal Shrinks Theatrical Window for Super Mario Galaxy Movie to 120 Days

The Super Mario Galaxy Movie opens in theaters April 1 and arrives on Peacock July 30, 2026 — a 120-day theatrical exclusivity window. NBCUniversal, which owns both the film and the streaming platform, uses the vertical integration to bypass licensing negotiations. The tighter-than-traditional window reflects post-pandemic studio strategy for animated tentpoles, particularly when a major theatrical opener can immediately drive subscription acquisition.