Shadow minister signals Liberal Party needs rebrand as Newspoll hits record low

Shadow NDIS Minister Melissa McIntosh has called for the Liberal Party to rebrand after Newspoll showed it at a record low primary vote. The public intervention from a frontbencher — not a backbench critic — signals that internal polling has likely confirmed the party label itself is damaging voter perceptions. Fourteen months after the May 2025 election loss, the Coalition's recovery path remains contested.