
Carvana Moves Into New Vehicle Sales, Directly Challenging Dealer Networks
Carvana, which built a used-car retail brand around online shopping and same-day delivery, is now selling new vehicles. The move extends the model that introduced the nation's first car vending machine in 2013 into territory historically controlled by franchised dealerships. New-car buyers face the industry's most adversarial retail experience; whether Carvana's low-pressure, transparent-pricing alternative gains traction depends on navigating manufacturer relationships and state franchise laws designed to protect dealer networks.
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