Google Extends Installment Financing to Sub-$100 Smart Speaker

Google's new Home Speaker with Gemini accepts payment plans—four $25 monthly installments in the US, three £33.33 monthly payments in the UK—on a device retailing for $99.99. Financing at this price point typically marks consumer electronics several times more expensive. The strategy signals Google is targeting price-sensitive households, broadening addressable market beyond buyers who absorb $100 outright.