Seattle Deploys First Live Drone Scoreboard at World Cup

Visit Seattle activated an aerial drone scoreboard above the city on June 16 for the FIFA Men's World Cup—the first real-time score display of its kind at a major international football tournament. The system, coordinated by a fleet of drones, debuted during Seattle's opening match and is planned for all six host matches. The deployment reflects how host cities are using emerging technology to build atmosphere and tourism engagement beyond stadium walls.