Apple Opens Bundling to Developers, Extending Model Reserved for Its Own Services

Apple now lets developers group up to ten apps and games—including Mac titles—into single purchases on the App Store, a capability previously available only to Apple's own subscription services like Apple One. The move narrows the gap between what platform operators reserve for themselves and what third-party developers can do, lowering friction for developers with multi-app catalogues while reducing exit costs for users who adopt bundled offerings.